TruckNow is an application that offers innovative last mile services, including the final stage of the delivery process between a distribution center and the recipient. As it offers its own trucks and full transparency on their exact location and the estimated delivery time, it makes sense that is filling a gap on the Greek market; it’s worth noting that last mile services concern approximately the 30% of the total delivery cost. We were asked to design the brand identity system for the application, and as the name was already given to us, our focal point was to highlight its immediate and descriptive nature.

The logo captures the idea of “now” by imagining the wheels of a truck as the zeros of a digital clock, setting the tone for the transformation and modernization that TruckNow promises to bring in our daily lives. Through design we came up with the tagline Time at Will, which got incorporated into a bold brand identity that stands out for its use of a distinctive yellow color, which can be traced back on the safety jackets of the drivers (safety yellow). The design was completed with a composition of elements that are underlining the innovation and the user-friendly approach of the application.