Filema Rodion Corporate Identity
Corporate Identity design for Filema Rodion
We were asked to design the logo and the corporate identity for Filema Rodion, an artisanship of traditional sweets in Rhodes. We designed the logo having in mind its main goals: Extroversion and communication at a very touristy location. Trying to emphasize the island's identity and the traditional origins, the result arises from the discreet blending of the deer -a symbol of the island- with the arches of the Old Town.
The different coloured paper pulps of the corporate identity, consist a terrene palette that emphasises the handmade confiction and the variety of the local sweets.