BOOS is a company offering inventive security solutions for the Banking and Retail Industry, and alongside with their visual identity, we were tasked to design their website. Trust is of the essence in that industry, and our aim was to make that clear, directed from the information architecture. For that reason, we designed a website that communicates brand’s expertise and excellence.

Avoiding an approach which would not communicate clearly their services, we designed an environment that makes it easier to comprehend the message and the solutions BOOS offers. The use of bold typographic elements, the clear lines, the color palette, the discreet animations and the hovering feature we introduced, adds to the overall navigation experience.